- It provides direct employment to a lot of people engaged in designing, writing and issuing advertisements. Indirectly, advertising increases employment opportunities by increasing the volume of production and distribution. By promoting exports advertising helps the country in earning valuable foreign exchange.
- Advertising improves the standard of living of the people by promoting variety and quality in consumption. It educates people about new uses of products and provides information for developing better ways of life.
- Advertising is a great motivating force. People are induced to work hard and earn more to buy new products brought to their knowledge through advertising.
- Advertising promotes the creative energies of people required in designing and developing advertisements. Commercial art is largely the creation of advertising. Advertising provides a glimpse of national life, a running commentary on the way people live and work. Advertising also provides entertainment to the public. Many sponsored programs on radio and television have become very popular due to their entertainment and aesthetic value.
Saturday, May 11, 2013
Importance of advertising to our economy and society
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