Importance of advertising to our economy and society

• It provides direct employment to a lot of people engaged in designing, writing and issuing advertisements. Indirectly, advertising increases employment opportunities by increasing the volume of production and distribution. By promoting exports advertising helps the country in earning valuable foreign exchange.
•  Advertising improves the standard of living of the people by promoting variety and quality in consumption. It educates people about new uses of products and provides information for developing better ways of life.
•  Advertising is a great motivating force. People are induced to work hard and earn more to buy new products brought to their knowledge through advertising.
• Advertising promotes the creative energies of people required in designing and developing advertisements. Commercial art is largely the creation of advertising. Advertising provides a glimpse of national life, a running commentary on the way people live and work. Advertising also provides entertainment to the public. Many sponsored programs on radio and television have become very popular due to their entertainment and aesthetic value.

Advertising! why good??

When it comes to advertising, there is always two sides to it. Either good or bad. Some say it is good and some say it is bad. However,i feel advertising is good.
Reasons:

• It is a method of jobs for a lot of people because it makes and creates jobs.
• Secondly, advertising reduces selling cost as to making bit of profit for the company.
• Increases company profit( beneficial for the economy)
• Creates exposure
• With out advertisement not a single farm or company can grow in this world of competition. 
• Informs people about products,people,events
• generate awareness among public that which product they use and to which product they can say no.
•  It can also be used to educate people about certain diseases or danger(eg. Dengue,HIV to name a few)
• Charities can use media to advertise about the illnesses and encourage people for donations. 
• Social organizations and NGOs can use the mean of advertisement for promoting their campaigns.

There are two types of advertisements, informative advertisements and commercial advertisements. Informative advertisements are informative. These advertisements are used to inform us about health issues, political issues, social issues, religious issues etc. Commercial advertisements informs people about goods and products in the market.
The commercial advertising easily leads to the rise in consumerism of the society due to these three reasons. Firstly, advertising provides people with lots of purchasing choices, which make people, especially women, form a desire of spending money on the products recommended on advertisements. Secondly, particularly young people are easily persuaded or attracted by advertisements due to the techniques such as inviting stars to arrouse attention applied by advertising producers. Consequently, people cannot distinguish what they need and what they want and buy many things which are initially unnecessary. Furthermore, it is possible for advertising to lead a fashion trend in society which many people like to run after, which makes excess consumption a serious problem not only for individuals but for the whole society.

We in New Zealand live and prosper in a dynamic economy. Ours has been and is an economy of relative abundance which has succeeded in bringing about a material well-being never before known in history. It is an economy which emphasizes consumption!

There are also various blames that advertising is causing negative social impact on lives. Even if advertising has a vast good impacts on society, it can be ruled out that is has bad impact also. It plays with the emotions of general public and encourages them to think that buying and depleting are the activities of life. Advertising posters of modern films, where sexuality is shown much than the actual theme of the movie, can divert the society a lot.

Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.

• Hierarchy of effects model

It clarifies the objectives of an advertising campaign and for each individual advertisement. The model suggests that there are six steps a consumer or a business buyer moves through when making a purchase. The steps are:

Psychology & Advertising

Links

Is advertising good for society?
Advertising good for society or bad?
Having such widespread advertising good society?
Advertising its impact on society
Positive and negative impacts for advertising
Ways advertising negatively effects us
Positive effects of advertising on society
Positive influence of advertising on us Agr essay
Advertising (Facebook) Good or bad for teenagers
Targeting teens